Tri-County Health Care rebrands to Astera Health

Joel Beiswenger, president & CEO of Tri-County Health Care, announced the rebranding at the company picnic on August 19.

Tri-County Health Care is officially announcing its brand transition to Astera Health. Staff members were informed of the rebrand on August 19 at an employee picnic in Wadena.

Over the past year, Tri-County Health Care partnered with Legato Healthcare Marketing to reimage their name, logo and marketing assets.

“This evolution is a once in a lifetime opportunity and I knew we had to seize this moment. Organizationally, we decided to bring our brand into the modern era. We have a new building being constructed, so it also makes sense financially to go all out and change everything from the ground up. I believe this shift in brand identity will communicate our values and highlight the people that make us so special,” said Joel Beiswenger, president and CEO of Tri-County Health Care. . .

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